I think, design, and build digital experiences
I'm a content strategist, UX designer, and AI-assisted builder with 16+ years of experience creating clear, intuitive experiences across digital products.
My foundation is in content design and strategy. Over the years, I've worked with cross-functional teams to simplify complex journeys, shape product experiences, and create scalable content practices.
Today, I'm bringing that experience into end-to-end UX design and AI-assisted building — from identifying problems and designing solutions to developing functional prototypes.
What I bring
Strategic thinking
I connect user needs with business goals, turning complex problems into clear, actionable experience strategies.
Experience design
I bring together UX research, information architecture, content design, and interaction design to create intuitive product journeys.
End-to-end building
End-to-end building
I use AI-assisted tools to explore ideas, prototype interactions, and transform design concepts into functional experiences.
Expanding how I bring ideas to life
Always learning. Always building.
My transition into broader product design is an extension of my content design experience, not a departure from it. I've completed the Google UX Design Professional Certificate and am applying these skills through end-to-end design projects, combining established UX methods with AI-powered tools.
My goal is to bridge strategy, design, and execution — and take greater ownership of the experiences I help create.
"Subah has a real gift for taking a sprawling set of requirements and organizing them into clear, customer-friendly content while juggling review cycles across multiple stakeholders."
Yael Wagner
Product Manager
"What sets Subah apart is her ability to absorb complexity, connect seemingly unrelated pieces, and bring clarity to ambiguous problems, thereby simplifying user experiences."
Archana Vasudevan
Content Design Leader
"Subah brings precision and calm judgment, simplifying complexity and ensuring content serves both users and the business."
Arun Jawarlal
Senior Principal Designer
“Subah has an excellent ability to translate complex product requirements into clear, intuitive, and user-centric content.”
Tejas Shembalkar
Product Manager
"With a strong grasp of great UX writing and experience design, Subah was able to dial in and craft the whole experience, messaging, tonality, and personality of ADDX."
Forrest Luu
Design Leader
"Subah is great at zeroing in on what actually matters. I'll show up with a messy problem, and within a few minutes she'll help me figure out what's really going on and what to do about it."
Maria Chow
UX Content Strategist